🧾 CRM Categories & Statuses

Categories and statuses in CRM help you organize and track leads, contacts, and accounts throughout their engagement lifecycle. This ensures consistent follow-up processes and a clear overview of customer relationship stages.
πŸ“– Read time:
2
min
πŸ”– Category:
Standard

πŸ“Œ Understanding the Grid

The grid is a matrix:

  • Rows β†’ CRM Categories (e.g., Lead, Prospect, Customer, Partner)
  • Columns (under β€œStatus”) β†’ CRM Statuses (e.g., New, Contacted, Qualified, Won, Lost)
  • Checkbox β†’ Links a category to a specific status

You can nest categories to reflect relationship hierarchies or segment types.

βž• Creating a New CRM Category

  1. Click + Category at the top.
  2. Fill in:
    • Name β†’ Category name (e.g., "Prospect").
    • Description β†’ Short explanation of the category’s purpose.
    • Sorting β†’ Number to decide where it appears in the list.
  3. Press Save and Close.

🏷 Creating a New CRM Status

  1. Click + Status at the top.
  2. Fill in:
    • Name β†’ Status name (e.g., "Qualified").
    • Description β†’ Short explanation of what this status means.
    • Sorting β†’ Number for display order.
  3. Choose a background color for easy recognition.
  4. Press Save and Close.

πŸ”— Linking Categories to Statuses

  • Find the category row.
  • Tick the checkbox under the relevant status column.
  • Each category can have multiple statuses depending on your sales or engagement process.

πŸ“‹ Example Status List

StatusDescription
NewLead or contact has been created but no interaction has occurred yet.
ContactedInitial communication has been made with the contact.
QualifiedThe contact meets your criteria for further sales or engagement activity.
WonThe opportunity has been successfully closed with a positive outcome.
LostThe opportunity was closed without success.

❓ FAQ

Q: Can statuses differ between Leads and Customers?
Yes. You can link only the relevant statuses to each CRM category using the checkbox grid.

Q: Can I track both sales and service stages here?
Yes, you can create categories and statuses for both sales and service pipelines.

Q: What happens if I delete a status?
After a status has been used, deletion is not possible. If you no longer need it, you can disable it by setting Active to False.

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